The branding of NUDE. celebrates the beauty of skin in its most natural form.

Inspired by the subtle interplay between water, light and skin, the brand evokes a sense of quiet luxury pure, effortless, and intimate.
The logo’s soft geometry and airy spacing reflect transparency and calm, while the signature wave in the letter Usymbolizes flow, breath, and luminosity.

Packaging design embraces tonal harmony, featuring nude shades and delicate surface textures reminiscent of real skin.

A whisper of gloss — printed in spot UV — captures light like dewy moisture, echoing the brand’s core philosophy: glow that comes from within.

The launch collection introduces two essential products a tinted moisturizer and a glow serum crafted to enhance the skin’s natural radiance with minimal effort.

Rooted in simplicity, NUDE. redefines skincare as a ritual of ease, softness, and self-expression.